Search Engine Optimization

What’s SEO (Search Engine Optimization)?

Are you searching for SEO companies in Kansas City? What is SEO? Wikipedia defines “Search Engine Optimization” or SEO as: the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including images, videos, blogs, social media websites, review websites, local directory listings (i.e. Google Places and Google Plus pages), and industry-specific vertical portals. Collectively, these approaches – and the success and consistency of their execution – give a web site Internet visibility and presence.

SEO is the most important online marketing strategy for your business. Think of the web design process as the construction of your store or office. You can spend and unlimited amount of money on the architecture, decoration, design and construction of your retail store, but if you build the store in the middle of a desert, you will never get any customers into your door.

This is EXACTLY what happens when you create a website without search engine friendly coding and a comprehensive search engine optimization strategy.  The Internet is filled with great looking websites that most people never see or find.  Many of our clients come to us from high-priced web development, media advertising or creative agencies with fantastic website designs.  Yet, they cannot understand why the site does not show up on the first page of Google, Yandex or Bing after making such a substantial investment in their new website.  Don’t let this happen to your company.

The first part of the SEO process relates to all of the components on the pages of your website (aka ON-PAGE SEO), including design, web development, coding, text content, images &  video, layout, coding and social media integration.  The goal is to calibrate all of the components of with the search engine and Internet visibility goals of your company’s targeted keywords.

Our Overland Park SEO specialists then monitor search engine activity and adjust your content and code regularly to optimize its SEO performance. The second part of search engine optimization involves OFF-PAGE SEO, in other words, the way the rest of the Internet links back to your site. For many of our clients, a complete and properly maintained SEO strategy often results in their lowest customer acquisition cost.

Our specialty is designing professional websites AND building high traffic Internet roads that lead directly to your site. As you evaluate Overland Park social media marketing & search engine marketing firms, web & software development companies, keep in mind that hundreds of Kansas City web design firms can design great looking websites, but a relative handful can deliver sustainable ranking results.

• Search Engine Optimization
• Website Development
• Content Development
• Competitor analysis
• Off-Site Optimization (Off Page Seo)
• Website Optimization
• On-Site Optimization (On Page Seo)
• Keyword Research
• Web Site Analysis (Google © Analytics) *